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COLLEGE FOOTBALL HALL OF FAME <br />NOTES <br />REVENUE AND EXPENSE BUDGET <br />1997 <br />Traveling RV $ 7,000 <br />Executive Director 21,500 <br />Staff 5,000 <br />TELEPHONE <br />This line item is just an estimate. The Hall of Fame is to reimburse the City on a <br />monthly basis for telephone expenses. <br />PRINTING <br />This budget includes any day to day non-promotional printing needs <br />PUBLICATIONS/LEGAL NOTICES <br />This budgeted item includes classified ads for employment. <br />PROMOTION AND TRAINING <br />This item is for local promotion not included in the Marketing funds provided by <br />the Hotel/Motel Tax Board. It includes entertaining and meeting with potential <br />customers of the Hall of Fame. It also includes training for the Hall Staff, e. g., <br />A/V training at Ampro in California. Three major categories are as follows: <br />Professional Development & Training $ 5,000 <br />Promotion 10,000 <br />Public & Community Relations 5,000 <br />MARKETING <br />The Marketing Budget for 1997 is projected at $400,000. This includes <br />$300,000 from the Hotel/Motel Tax Board and an additional $100,000 from <br />Contributed Capital. A separate and detailed Marketing Plan has been prepared <br />for the year. <br />INSURANCE <br />Liability insurance on the facility and it's contents. <br />UTILITIES <br />The budgeted amounts for Electric, Gas and Water are based on actual <br />expenses to date and projections for the remainder of the year. In the latter part <br />Page 13 <br />