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I~u~,ton~ <br />'°~tay~"gc°S`°men South Bend, IN: CommunitylD Proposal <br />DELIVERABLES <br />CommunitylD deliverables will be presented to South Bend via SCOUT, an <br />electronic format (described below) . Hard copies of all Community ID <br />deliverables including marketing packages are available upon request. <br />SCOUT is an online marketing system that will allow you to effectively use <br />CommunitylD by enabling you to showcase your best retail site to achieve <br />maximum results. You can access CommunitylD reports via SCOUT to <br />reproduce maps, site-specific data and generate your own custom marketing <br />presentations. <br />With SCOUT you are directly tied to South Bend password protected data, <br />maintained and updated in Buxton's databanks. Using your computer you can <br />tailor reports and presentations and immediately respond to questions or <br />information requests from retailers or developers. SCOUT allows you to: <br />• Graphically display and count the households that appeal to specific target <br />retailers <br />• Create aLeakage/Surplus Analysis report for any location in your <br />community <br />• Manage all your retail-specific data, from maps to photos to zoning <br />information, in a centra l location <br />• Merge your community's existing marketing materials with <br />CommunitylD <br />• Select the information that best makes your case <br />• Store and retrieve information on retail buildings and sites <br />• Organize all relevant retail information in a central data center <br />• Present all materials electronically to recruit retailers and developers <br />Beginning in the third year, a complete refresh will be provided using updated <br />data. <br />Deliverables include the following: <br />• Drive Time Trade Area Map <br />• Retail Site Assessment -includes Retail Leakage/Supply Analysis and <br />Customer Profile <br />• Retail Match List <br />• Marketing (Pursuit) Packages <br />17 <br />