Professional Services Agreement - Pathfinders Advertising and Marketing Group Inc - Redesign of southbendin.gov

Home Browse Search

T fl n, HI LJJ ri STRATE"GY An in-depth discovery phase reveals the real pain points people are experiencing. It helps determine your USers" needs, what to measure, ond risks ossociated with the project. It"s where we immerse ourselves in the project to get the background we'll need to make information architecture, technical, and design decisions later in the project, It also helps ofign a website with overall business objectives. This project will commence with an examination of: • Goals & Personas — What is the City trying to achieve? What impact is the website trying to make on the venue and business and why is it important? Who are the people that are coming to the website and who are the people that we're interacting with? • Website & Analytics Audit — Quantitative analysis of southbenclin.gov analytics data (as relevant) to determine how audience is currently interacting with website. Where are visitors dropping off from the funnel? What areas of site seem to resonate? Where are current users of the current site having points of pain? • Existing Content and Assets — Review all existing elements available to determine what assets/content is necessary to achieve site visions • Technical Audit — Understand the current platform, overall ecosystem and 3 rd_ party integrations. • User Experience Research —Ask questions of representative Personas to help inform perspective of what sort of website content will be most effective. • Competitive/Digital Product Benchnnarking — Evaluate other digital products, both part of an outside our industry, to determine strengths and weaknesses and opportunities to innovate with your own product. • Fundamental Assumptions — Pursuant to above exercises, certain baseline assumptions can be made about: value propositions; why visitors are coming to the website; where they're coming from; what the points of pain are, • Global & Page Strategy —These fundamental assumptions become the foundation for global and page -by -page based strategies. • Brainstorm' Wish List — Coming out of the research phase, with an understanding of personas/goals/etc., and having formulated strategies at both the micro and macro levels, Pathfinders and City of South Bend teams should be able to formulate a comprehensive wish list of ideas and specifications around website pages, sections, features, etc, for inclusion in the ideal website. OL 2018 Pathfinders I All Rights Reserved.