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Professional Services Agreement - Pathfinders Advertising and Marketing Group Inc - Redesign of southbendin.gov
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Professional Services Agreement - Pathfinders Advertising and Marketing Group Inc - Redesign of southbendin.gov
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4/2/2025 9:48:19 AM
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1/24/2018 10:16:06 AM
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Board of Public Works
Document Type
Contracts
Document Date
1/23/2018
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Potential Client: City ofSouth Bend <br />Project: \Nebsite Development <br />Date: Jamuary4,2018 <br />Version: 3 <br />�����������UCT 10 N <br />The City mfSouth Bend needs a high ly-strategiccommunication platform that will use <br />technology to help support its mission, to deliver service that empowers everyone to thrive. This <br />will come tolife through aredesigned, rebuilt southbendin.gov.The new vvebsiLeshould serve <br />as a hub for people to go to for information; reflect a modern, engaging front-end' experience <br />that brings tolife the personality ofthe City; aawell as, develop arobust back -end CMS that <br />makes iteasy toupdate and maintain ongoing. <br />Building avvebsiteisacomplex task with many unknowns. Asastrategy-first agency, uYebegin <br />any relationship with mn in-depth discovery phase toreveaUthe real pain points people are <br />experiencing with your current website as well understand your business challenges, This helps <br />us define user personas, identify risks, answer questions, prioritize requirements, and <br />ultimately deliver astrategic plan that will meet objectives and key performance indicators. <br />After the discovery phase, we have adefined scope that provides the vision to move through <br />the core development and execution of the website. This approach allows our collective team <br />tostart small, learn fast, and provide value aosoon aspossible. <br />With Pathfinders hxyour side, you will have sound strategy, great creative, and tangible results. <br />VVmare built for this opportunity, and look forward bza long-term partnership that helps move <br />
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