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Local Country Addendum and the exhibits <br />attached hereto and thereto supersede all prior <br />agreements and understandings between the <br />Parties with respect to such subject matter. This <br />Master Agreement, Service Addendum and <br />Local Country Agreement may only be amended <br />by a written instrument signed by all Parties to <br />this Agreement. <br />29. Affiliates <br />Each Party shall ensure that each of its affiliates <br />accepts and complies with all of the terms and <br />conditions of this Master Agreement, each <br />Service Addendum and Local Country <br />Agreement as if each such affiliate were a party <br />to this Master Agreement, each Service <br />Addendum and Local Country Agreement. <br />30. Construction <br />The Parties agree that this Master Agreement is <br />the result of careful negotiations between <br />sophisticated parties and thus any principle of <br />construction or rule of law that provides that an <br />agreement shall be construed against the drafter <br />of the agreement in the event of any <br />inconsistency or ambiguity in such agreement, <br />shall not apply to the terms and conditions of <br />this Master Agreement. The headings of <br />Sections in this Master Agreement are provided <br />for convenience only and will not affect its <br />construction or interpretation. All words used in <br />this Agreement will be construed to be of such <br />number as the circumstances require. The <br />words "include" or "including" do not limit the <br />preceding words or terms. <br />31. Attorneys' Fees and Court Costs <br />Except as otherwise set forth herein, each Party <br />shall be responsible for its own attorneys' fees <br />and any court costs. <br />32. Non -Disclosure of the Terms of the Master <br />Agreement, Service Addendums and Local <br />Country Agreement <br />Except as otherwise required or permitted under <br />Applicable Laws, the Parties agree not to <br />disclose the terms of this Master Agreement, <br />any Service Addendum and Local Country <br />Agreement to any other person or entity. <br />33. Confidentiality <br />All Confidential Information as defined below, <br />and all materials containing them, are <br />confidential and will remain the exclusive <br />property of Barada or Client, as applicable <br />(hereinafter "Owner"). Except as is necessary to <br />perform each Party's respective obligations <br />under the terms and conditions of this <br />Agreement or as otherwise provided in a specific <br />Barada Master Service Agreement <br />service addendum, or to adhere to Applicable <br />Laws, the receiving Party will hold Owner's <br />Confidential Information in strict confidence, and <br />will not sell, use, reproduce, disclose, publish or <br />distribute the Confidential Information, or any <br />materials containing them, and will take actions <br />reasonably necessary to protect Confidential <br />Information. Receiving Party's obligations <br />regarding Confidential Information, as defined <br />below, are effective during the term of this <br />Agreement and for one (1) years from the date <br />of termination thereof, regardless of cause. <br />Confidential Information means: any customer <br />list and pricing, supplier list and costs, contract, <br />proposal, technical and non -technical data, <br />formula, pattern, design, compilation, computer <br />program, software, device, invention, method, <br />technique, drawing, process, product information <br />and plan, service information and plan, research <br />and development, financial information and plan, <br />knowledge, information, product improvement <br />plan and process improvement plan which <br />derives actual or potential independent <br />economic value from not being generally known <br />to and not being easily ascertainable by proper <br />means by other persons who can obtain <br />economic value from disclosure or use thereof, <br />and is treated as confidential by Owner; and any <br />information that has been disclosed to Owner by <br />a third party that Owner is obligated to treat as a <br />confidential. <br />Confidential Information does not include any <br />information that is already known to the <br />receiving Party at the time it is disclosed; or <br />before being sold, used, reproduced, disclosed, <br />published or distributed by receiving Party, has: <br />become generally known to the public through <br />no wrongful act of receiving Party; been rightfully <br />received by receiving Party from a third party <br />without restriction on disclosure and without <br />breach of an obligation of confidentiality running <br />directly or indirectly to Owner; been approved for <br />release to the general public by a written <br />authorization of Owner, been independently <br />developed by receiving Party without use, <br />directly or indirectly, of Confidential Information; <br />or been furnished to a third party by Owner <br />without restrictions on the third party's right to <br />sell, use, reproduce, disclose, publish or <br />distribute the information. <br />Notwithstanding anything to the contrary herein, <br />in no event will Barada be required to destroy, <br />erase or return any consumer information, <br />including without limitation consumer reports <br />and investigative consumer reports, in Barada's <br />Confidential and Copyright 2017 Barada Associates Inc. <br />Page 8 <br />