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APPENDIX A (cont.) <br />BUSINESS PLAN OUTLINE <br />1. EXECUTIVE SUMMARY <br />11. MARKE T ANALYSIS <br />A. Description of total market <br />B, Industry trends and projections <br />C. Target markets <br />D. Competition <br />E. Goals <br />III. PRODUCTS AND/OR SERVICES <br />A. Description of produGts or services <br />B. Proprietary position (patents, copyrights, and legal/technical considerations) <br />C. Overview of competitors' products or services <br />IV. MARKETING STRATEGY <br />A. Overall strategy and goals <br />B. Pricing policy <br />C. Sales terms <br />D. Methods of selling, distributing, and servicing products <br />V. MANUFACTURING PROCESS <br />A. Materials <br />B. Source of supply <br />C. Production methods, capacities <br />VI. MANAGEMENT PLAN <br />A. Form of business organization <br />B. Board of Director's composition <br />C. Officers: Organizational chart and responsibilities <br />D. Resumes of key personnel <br />E. Staffing plan <br />41 <br />