Approving the consolidated Urban Renewal Plan together with the proposed Amendments thereto and plan changes and the feasibility of relocation for the Central Downtown Urban Renewal Project

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d. Vehicular Circulation - The provision of a vehicular circulation system that will separate internal and regional traffic flows and facilitate the free and safe flow of traffic into, through and around the project area. e. Architectural design, site planning and landscape design of the highest quality in the treatment of open spaces, buildings, use of material, scale appropriateness and functional utility shall be required. This will include: 1) Landscaping - The provision of well designed landscaping of all development, both public and private and the provision of open spaces. 2) Architectural Character - Maintain and enhance those portions of the project which have a distinctive architectural character. Replacement of structurally substandard structures with new buildings that are designed to be compatible with and enhance the structures to remain and the entire project area. Particular emphasis shall be given to the development of adjacent structures within a block to insure that they are architecturally compatible. f. Overhead Wires, Lighting, Paving - Minimize the number of overhead wires. Place all utility lines underground to the fullest extent possible. Ensure that all lighting, paving, planting and landscaping provided in the project area are located and designed to enhance the character and amenities of the project area. g. Signs - Signs, billboards or sign boards shall not be permitted within the project area except such signs relating directly to the business carried on, on the site. All sign proposals shall be reviewed by the Development Review Committee to determine that they will be in keeping with the Urban Renewal Plan objectives. h. Economic Benefits - Improvement of the economic benefits of the project area to the community by establishing the most desirable balance of activities and facilities within the project area. C. LAND USE PLAN 1. Land Use Plan Map (see following page 13) indicates existing and proposed street rights -of -way and all other planned development uses. 2. Land Use Provisions and Building Requirements: The project area shall generally be devoted to the following types of uses: retail commercial, service commercial including theaters and eating and drinking establishments and hotels and motels, office facilities, public and semipublic uses, residential, and off street parking. In addition to these uses, all accessory and auxiliary uses customarily or reasonably incident to these uses would be permitted. Landscaped open space shall be encouraged in connection with the development of all parcels. The land uses for the planned districts in the urban renewal area are as follows: a. Retail Commercial - This category includes commercial outlets devoted to the sale of goods to the general public. Generally speaking, such retail outlets are characterized as comparative in nature and are termed G.A.G., i.e., General Merchandise, Apparel and accessories, and Furniture and home furnishings plus other comparable specialized stores. Comparative - G.A.F. items are goods by which the purchaser compares price, style, and quality in various stores before a decision is made. Normally, comparative goods are major purchases for a household and are intended to be utilized for many years. -2- (as of 7- 15 -80)